11 Web Designers Reveal What They Charge to Build Wix Sites

The price a Wix designer can charge to build a website depends on a project’s complexity and deadline. However, most Wix web designers charge an hourly rate between $25 and $100 per hour or $300 to $2500 per project. Beginners usually charge below $25 an hour to build a reputation, while in-demand experts can ask $100 hourly since they have more clients than available time.

We’ve come to this rough estimate based on interviews with 11 web designers and small marketing agencies, but also from our own experience as a marketing agency that also does web design.

11 Web designers & agencies reveal how much they charge for Wix sites

Here’s what some of our interviewees had to say about their pricing strategies:

Our price to produce a website can vary from 1.000 to 6.000 USD, depending on the client. I charge a flat hourly rate across the board, no matter which CMS interface a client uses (ie: Squarespace, Wix, WordPress, or Shopify, etc.). 

Nicole C. Scott, founder of Streative.Digital

Determining the budget for a WordPress website involves assessing several factors. For a basic WordPress, Wix or Squarespace website, my typical starting range is around $300-$1500

However, the final budget depends on the project’s intricacies, customization requirements, and desired functionalities. More complex projects, such as those with e-commerce integration or extensive customizations, may range from $2000-$5000 or higher.

Nasim Arafat, Web Developer at POD-X

I think it’s crucial to remember that pricing for building a website can vary widely based on the project’s complexity, customization, and additional features. Generally, for a basic website using platforms like Squarespace, Wix, or Weebly, you might be looking at a range from $500 to $2,500. This would include a standard setup, design customization, and basic functionality. In my view, the fees are calculated based on the time it takes to complete the project, the level of design required, and any special features or integrations.

Benjamin Walker – CTO at EcoMotionCentral.com

We have two pricing structures; hourly and project-based. If a project is deemed to be small enough to charge hourly, that is the path we take. Otherwise, we price it out as a project. Our current hourly rate is $175. All prices are in USD.

Jared Ledbetter – CEO of Carbon Digital LLC

If you’re looking to set up shop with a simple Wix or Squarespace site, Istart at $500. But, let’s say you want some extra flair or e-commerce? That’ll cost a bit more.

Nathan Jacobs, Senior Researcher at The Money Mongers 

We are a hospitality marketing agency and we charge £1000 for just setting up websites onWix, WordPress and Squarespace to our hospitality clients. These includes bars, restaurants and hotels, usually quite simple websites.

Joshua Wood, co-founder at CJ Digital marketing agency

The rates for building a website can vary significantly based on the complexity of the project, the platform used, and the specific needs of the client. On average, for simple sites built using Squarespace, Wix, Weebly, and similar platforms, we typically charge between $500 and $2500. This estimate includes a fully functional site with custom design, SEO optimization, and basic integrations.

Israel Gaudette, Content Marketer and CEO of Flawless SEO

The average cost of building a website using platforms like Squarespace, Wix, or Weebly at our agency isaround $2,000. However, this is not a one-size-fits-all figure. The actual cost primarily hinges on the volume of content and the number of pages required. We tailor our pricing based on the complexity of the project and the specific needs of our clients.

Kirill Kulagin, CEO of KeyRealSeo Agency

The cost for building a website using Wix, Squarespace, Weebly or similar tools can vary greatly depending on the complexity of the project, the specific requirements of the client, and the level of customization needed.

However, in general, the cost for a basic website can start from around$500 and can go up to several thousand dollars for a more complex, custom-built site.

George Panayides, Digital Marketing Specialist at The Digital xx

Based on my experience, platforms like Wix and Squarespace typically require fewer hours compared to custom WordPress sites to deliver the final project. Regardless of the platform – be it WordPress, Wix, or Squarespace – my fee structure remains consistent, based on an hourly rate ($80 per hour). 

Luke Kowalski, freelance front-end developer with 12 years of industry experience working at WatchBingeRepeat.com

For platforms like Wix, Squarespace, and Weebly, at DesignStack, our approach is simply to bill for the number of hours required to create the desired website.

We charge £35 per hour. It’s difficult to say what a project could cost but a small business website might cost upwards of £600. It really depends on how many pages the client wants, what features they are looking for, integrations and other things that simply take time to implement.

Jay Kavanagh, Director at Design Stack

Your experience doesn’t matter

The biggest mistake a Wix web designer can make is to think that clients care about experience.

Clients do not care about your experience; clients only care about receiving a competent service for their money and timely delivery.

For freelancers, clients are very attentive to the quality of a freelancer’s portfolio and past work.

If you’ve been a web designer for just 6 months to 1 year, but the quality of your websites is comparable (or superior) to a designer with 10 years experience, then your pricing should be similar to theirs.

Your pricing will, of course, depend on multiple other factors, but the main idea is to not discount your value and earning potential.

Ultimately, it is very difficult for a client to judge a freelancer’s experience, but they can easily judge their competence by looking at the freelancer’s past work and deciding if they like the work or not. 

Does the client only want web design, or other services too?

In the strictest sense, web design only covers domain registration, the creation of the site and its pages, how they look, and the overall website structure.

However, clients often ask for “extra” services that aren’t included in web design: copy writing, SEO optimization, email integrations, online ads etc.

The problem is that those extra services are skills all on their own that many people pay good money for. As such, it’s unreasonable for you to do them free of charge just because a client thinks they are also part of web design.

For example, Joshua Wood at CJ Digital offers these extra services to restaurant clients as monthly add-on packages:

For a higher fee we also handle a client’s SEO (£500 a month), PPC (£400 a month) and social media management (£500 per month). 

As a freelance web designer, it’s your job to properly explain to a client what is included in your services and what is not before you start work on the project.

If you don’t do this, you’ll often end up having clients that try to get more work from you than what they paid for. Nicole Scott explains this very well:

From past experiences, I’ve learned it’s best *not* to base prices on a flat project rate, because many clients expect far more than they paid for. 

It’s better to provide a general range in price in any estimates on how much I think it will cost, but the final price is still to be determined. I tend to stay within the budgets clients set. 

It really does boil down to the “good, fast, or cheap” scenario. 

If you want a good and cheap site, it won’t be fast; if you want a cheap and fast site, it won’t be good; and if you want it fast and good, it’s not cheap.

Nicole C. Scott Founder of Streative Digital.

Clearing this up in the beginning will greatly help in reducing confusion and arguments between you and the clients about the scope of the project.

As a bonus, you now have a good understanding with the client and can ask for a higher fee to perform those extra services.

 For example, you can ask the client for a $300 fee to make a 4-page Wix website, but then ask for a further $25–50 for the copywriting, $100 for the SEO optimization, $200 for email integration, etc.

By packaging your services this way, you can offer a client reasonable prices for simple web design, but also keep the possibility open to upsell other services and keep your limited time cost-effective.

Persuade clients to a higher hourly rate

Perhaps the most important criteria that determines how much a web designer can charge clients is good old-fashioned persuasion.

Smaller projects don’t usually require much negotiation, but as the project becomes bigger so will the price tag.

At that point, many clients will become much more cautious with their money, and what they subconsciously want from you is reassurance.

In their minds, they are giving you money, trust, and time so you can materialize an idea into a website. 

They are emotionally invested in this idea, so if you want to snag these high-paying clients, you will have to reassure these clients that you are a good fit and can deliver what they need.

Some ways to do this include: 

  • making super quick mockups of the future site in Photoshop or similar software.
  • talking with them at length about the project so you can fully understand what they want. 
  • going into detail as what features of the site can work and which cannot.
  • Offer ideas they haven’t thought about.

Any of the methods above will convince the client that not only are you serious about the project, but that you are now emotionally invested in their idea too!

Finally, many clients are very easy to convince with lofty promises. Often times they’ll negotiate with multiple freelance designers and choose the one that promises the most.

Promising a website to a client that you know you can’t deliver, either on spec or on time, is something we strongly discourage. 

That being said, as a freelancer, you must master the art of the realistic promise, one that cuts through the false hype of others and clearly explains to the client what is possible and what is not (and what resources the client needs to make the impossible, possible).

Mastering the art of this realistic promise will go a long way in helping you sign those high-value contracts and generate trusted relationships that lead to repeat business.

How big or complex is the project?

As you know, not all websites are created equal. A simple 4-5 page presentation site for a psychologist or hairdresser is a vastly simpler project than an eCommerce store with 30–40 products, a login system, tags, categories, image uploads, etc.

Small projects such as presentation websites can usually be priced as a whole, so for example you can build a 5-page Wix presentation site in exchange for $400–$500. Keep in mind to also factor in 1-2 revisions, since clients are rarely satisfied on the first try.

Also, consider switching to a per-hour pricing strategy for projects lasting longer than a day of work.

Even a very simple eCommerce store can take anywhere between 40 to 60 hours of work to complete, so don’t box yourself in by demanding a static fee. 

Instead, calculate how many hours of work you think you’ll need, multiply by that by your hourly rate and present it to the client as a range.

For example, if your hourly rate is $30, and you estimate the project will take 40–50 hours to complete, give the client a $1200 to $1500 price range.

Here’s how Jared Ledbetter from Carbon Digital calculates their per-hour pricing when creating a new website for a client:

Change your hourly rate so it matches demand

Freelancing is often a feast-or-famine career path. 

There will be times when your schedule is completely booked up and will have to turn down clients because you can’t handle the workload.

Other times you’ll be free as a bird and actively have to track down and persuade clients so you can even have some sort of revenue.

Because of this boomandbust nature of freelance work, you’ll want to make as much money as possible during the boom periods so it covers the bust period where you’re starving for work.

Thus, whenever you reach a point where your schedule is starting to fill up, try increasing your hourly rates so you can filter out the cheap clients and only keep the more expensive ones that are willing to pay extra.

This way you’ll work the same amount of hours, but increase your overall revenue.

On the flip side, reduce your hourly rate when you have little or no work, so you can get the wheel spinning again.

As a takeaway, it’s best to measure your hourly rate as an average, rather than a fixed sum. Sometimes it’ll be $15 an hour, other times $45. Average that out over a year, and it’ll be $30. 

You then measure progress by trying to raise your yearly average hourly rate. 

An average hourly rate that increases from $30 in year 1 to $35 in year 2 is clear progress, even if your hourly rate in year 2 fluctuates between $20 and $50.

Do you need to build credibility?

Sites such as UpWork, Freelancer, or even Wix’s own web designer marketplace promote web designers through algorithms that take into account hourly rates, overall prices, project completion rates, reviews etc.

If you’re just starting out and want to build a sustainable business on one of those platforms, then starting out with prices significantly below market rates is usually a must.

The idea is to quickly gain some projects and positive reviews on your account, which should then trigger the algorithm to organically promote your account among the first results.

After the platform’s algorithm gives you it’s blessing and approval, you should start receiving much more work offers. At this point, it’s safe to raise your rates little by little, until you are fully booked.

Conclusion

With these factors in mind, it’s not uncommon for a web designer to charge anywhere from $300 to $3,000 (or even more) for a Wix website design. 

Many designers offer clients package deals or hourly rates, so it’s essential to discuss a client’s expectations and requirements from a particular project, so you can get a clear understanding of the costs involve and how much you should charge for a project to be worth your time.

Paul Bonea
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